Next to the wild success of the viral marketing campaign that sliver of people is completely insignificant. I'm sure the name did push a few people over the edg

Next to the wild success of the viral marketing campaign that sliver of people is completely insignificant. I'm sure the name did push a few people over the edge, but it pushed everyone to spread the word. Sure, you could postulate the existence of an alternative brand that was equally viral without the negative connotations -- but that would be nothing more than wishful thinking.