Right, or at least that's how I had understood it. High market saturation and competition in some niche means that even if you can provide the best product, it

Right, or at least that's how I had understood it. High market saturation and competition in some niche means that even if you can provide the best product, it will likely be only marginally better, which means the market need is largely satisfied. If you look for niches that aren't highly competitive, but neglected, that is an opportunity to provide a good deal of unmet value.