A lot of the stories I've heard from people who've worked at places like Ogilvy have taken a similar tack. More often, though, advertising agencies redefine a

A lot of the stories I've heard from people who've worked at places like Ogilvy have taken a similar tack. More often, though, advertising agencies redefine a (often failing) product through rebranding. Such as a gin to which they added cucumber - unusual at the time - to make it seem classy and British to American consumers, or Diamond Shreddies: https://fameable.com/diamond-shreddies-rebranding-case-study/144/ https://fameable.com/diamond-shreddies-rebranding-case-study...