I mean, this is pretty much what we learned in our very first microeconomics class. If you're selling a commoditized product, you're in a race to zero profit (

I mean, this is pretty much what we learned in our very first microeconomics class. If you're selling a commoditized product, you're in a race to zero profit (firms undercut each other to gain market share until profit is minimal). If you're selling a unique product, you can command much higher margins.