> Any tips on to persuade a stakeholder , senior leader, or your team lead that their area of focus is not a core part of the business without them feeling defe

> Any tips on to persuade a stakeholder , senior leader, or your team lead that their area of focus is not a core part of the business without them feeling defensive about their status within the company? To get buy-in you have to provide value for them that aligns with their needs. If they desire a delusional feeling of outsized importance within an organization then you need to be quite creative. It's more likely that their needs are simpler though. They need to feel they are getting value from you, even if the other parts of the business hold more of the cards. Try to find simple things to fix for them, choose to build out features with their input, and when building new features for the main stakeholders try and prioritize items which help multiple stakeholders. This is good practice in any case because in the long-term things can change quite significantly within organizations and you don't want to be perceived as only an ally of some within the business. UPDATE: Beware of quantifying too much. This really impresses some people but will make others feel really small. You may completely lose a connection with one of the smaller stakeholders by quantifying every detail and calling out big numbers around the large stakeholders. You need to work qualitatively for the most part for them. If you want to use numbers, pilot something with a small stakeholder and make a 25% increase to their sales (or a cost reduction). If big holders can get a similar percentage then that translates to big numbers. It feels like a big number to both groups.