I think the media drives personal ideology more than social pressure. Talk to some people about this. You'll find a lot of times, people frame things exactly as

I think the media drives personal ideology more than social pressure. Talk to some people about this. You'll find a lot of times, people frame things exactly as they are presented on Fox News, MSNBC, the Jordan Peterson podcast, whatever. From there, and to a lesser extent, I don't know if Stockholm Syndrome is the right term, but I do think after a while, people can put too much of their self into their politics, which makes it hard for them to change that part of themselves. It also doesn't help if the messaging they receive equates changing your mind to being weak (remember when John Kerry was reflexively mocked as a "flip flopper"?) Also, if someone is a one issue voter (2A, pro-life, etc.), the rest of their party's platform really doesn't matter.