2 ms·
some very large companies have been created in verticals that were already crowded, rather than wide open markets. In these cases, you don’t have to educate the
by pge 5y ago
some very large companies have been created in verticals that were already crowded, rather than wide open markets. In these cases, you don’t have to educate the customers, and you don’t have to create new budget line items. You can just replace what is there. A great example is Zoom, which entered a market with webex, gotomeeting, bluejeans, etc.
- Amasuriel 5y agoI agree verticals is too simplistic, but the example of zoom is an interesting one because it still had the differentiator of being consumer focused (which brings a whole list of attributes like price sensitivity, ease of use etc) vs the incumbents that where very enterprise focused. You still need something unique to do well usually, though that unique thing doesn’t have to be the idea or space.