If you have no sales skills, asking if someone would by it or how much they’d pay merely soothes your ego. If you understand what the customer needs, the custo

If you have no sales skills, asking if someone would by it or how much they’d pay merely soothes your ego. If you understand what the customer needs, the customer has money, and you know how to sell then you are going to make money. If you have no sales skills then no amount of assurance will result in sales. I met a young founder who had an obviously bad business plan. I asked if she had customers. She said “no, but businesses said they’d buy it”. I told her to go get a check from those customers, refundable if she didn’t deliver. Not one gave her money. I’m sorry that wake up call came so late in development for her.