2 ms·

I like the intention but I suspect it will be abused. What methods are you going to use to enforce not tracking? Will each business have to put up a large bon

I like the intention but I suspect it will be abused. What methods are you going to use to enforce not tracking? Will each business have to put up a large bond and have a binding contract tied to third party audits that verify they are not tracking? When a company is found to violate your terms will they give back all the funds they received plus a large percentage? Do they lose their domains for a year? Is this operating on an honor system? What incentives do a company have to participate in this?

ThePhysicist 5y ago
Thanks! There are several techniques that can be combined to ensure no tracking takes place (not ready to share all the details yet), so technologically it's feasible. Forcing publishers to give back funds would probably be difficult, but it would be possible to halt paying out of new funds for websites that violate the terms. In general the idea is to take a cooperative approach though, publishers need a strong monetary incentive to not track users. I'm thinking about other ways to help publishers monetize websites in a privacy-friendly way, advertisements (without tracking of specific users and without retargeting etc.) would be another option but I'd prefer to find different solution. I know that this won't work for every publisher, but we need to start somewhere.