agreed on the iteration point. if we look at social games, they are iterating every single day. It's come to the point where Zynga can tell if a game will be a

agreed on the iteration point. if we look at social games, they are iterating every single day. It's come to the point where Zynga can tell if a game will be a hit or not, purely based on the collective data that they've achieved, over the course of 4 years. Not one Zynga game has bombed since Mafia Wars.