There's a good Atlas Obscura story on how Smirnoff had to not just invent the brand, but introduce America to vodka: https://www.atlasobscura.com/articles/how-

There's a good Atlas Obscura story on how Smirnoff had to not just invent the brand, but introduce America to vodka: https://www.atlasobscura.com/articles/how-america-fell-in-love-with-vodka-smirnoff https://www.atlasobscura.com/articles/how-america-fell-in-lo...