Rob's book is fantastic. I remember reading a very early version when it first came out. I'm very pleased to see that it has steadily become more popular over t

Rob's book is fantastic. I remember reading a very early version when it first came out. I'm very pleased to see that it has steadily become more popular over the years. Another great new book on the same topic is Deploy Empathy by Michele Hansen. Michele goes even deeper with lots of practical tips, scripts, and templates. I highly recommend it, especially if you liked The Mom Test - https://deployempathy.com https://deployempathy.com.