That's the technical side of the battle. I think lots of people are just waking up to the idea that the database doesn't have to be a tier. It's not natural for

That's the technical side of the battle. I think lots of people are just waking up to the idea that the database doesn't have to be a tier. It's not natural for data that needs to be addressed all at once but it does become useful for smaller datasets that individuals interact with (which might be millions, so we're not ruling out big-data, just monolithic-big-data). I'd call it smalldata but you already defined it http://smalldata.org/.. http://smalldata.org/... though your definition hits other more narrow points about small data. Still, an amazing concept after some research and prototyping.