Explitationware? Put that way, isn't every extrinsic motivator an exploit? Bonuses at work, financial targets set by others that are your responsibility, grade

Explitationware? Put that way, isn't every extrinsic motivator an exploit? Bonuses at work, financial targets set by others that are your responsibility, grades in school from the perspective of the student, "awards" in Khan Academy, all advertising, etc. Do you agree?