But he isn’t paid to influence people to do anything. He’s paid to bring in eyeballs . If he’s an influencer, then anyone working in an ad-supported business is

But he isn’t paid to influence people to do anything. He’s paid to bring in eyeballs . If he’s an influencer, then anyone working in an ad-supported business is an influencer. In which case of what use is the term? Ok great, anyone supported by ads is “influencing”. What now?