Finns "love" light roasts because they're accustomed to it (except many of younger generations) and why they're accustomed is supposedly because a long time ago

Finns "love" light roasts because they're accustomed to it (except many of younger generations) and why they're accustomed is supposedly because a long time ago coffee was expensive and if you roasted it only a little you would obtain more coffee when measured in plain volume―with no regard to the actual taste. I don't know how much of that is true but most typical Finnish blends are light, bland, and bitter (eventhough they're marketed as smooth...) but also cheap. The labels calling brands "finest quality" in Finland is a very relative matter: for decades the "finest" was probably something that any country with a hint of a coffee culture would've called crap. I also don't know if I'm young enough but I've always like dark roasts so the general kind doesn't even taste like coffee in my mouth. Even as recently as maybe 20 years ago there were only one or two semi-dark roasts on the market: the situation has improved remarkably, however.