It’s easy to cheer this since ad tracking and FB are both deeply unpopular. But not enough people are talking about who’s left holding the bag here: thousands o

It’s easy to cheer this since ad tracking and FB are both deeply unpopular. But not enough people are talking about who’s left holding the bag here: thousands of small businesses whose very existence is only possible because of the affordable customer acquisition they had via FB. Yes, they can divert budget elsewhere, but for small businesses that can be very hard to do. Coca-Cola will have no problem diverting low-performing spend to other channels. The mom and pop bakery down the street from you may not be so lucky. Just want more people to be aware of the human implications of this change.