Influencer marketing done well is scary effective because audiences often have a parasocial relationship with these influencers. The main downside with influenc

Influencer marketing done well is scary effective because audiences often have a parasocial relationship with these influencers. The main downside with influencer marketing is that you have less control over how your brand is presented. That is why influencer marketing works best with small brands that can easily track the effects of their marketing. Naturally, this is a good fit for the mobile app (games) market and small e-commerce brands.