It's because it's something that can be easily influential. At some point every sufficiently large CLI tool needs a terminal color library, and if you can make

It's because it's something that can be easily influential. At some point every sufficiently large CLI tool needs a terminal color library, and if you can make yours 1% better than anything else, then you can make a library that touches a lot of projects, which is great for your resume and improves your job prospects (at least that's what they hope).