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Funny it is Finland to come up with this. Since they are known for having god-awful coffee: https://www.reddit.com/r/europe/comments/9bqiil/macrons_reaction_to_

• Tuna-Fish 5y ago
  That's clearly part of our competitive advantage here. Because initial bioreactor coffee is probably worse than naturally grown varieties, you need a market that will accept that before you can get the kind of scale that will drive future improvement. Or something.
  • darthrupert 5y ago
    You would think that, but the problem is that Finns like their coffee the way it is.