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As someone who has built a fair few restaurant sites, there are lots of reasons. If a web design agency builds a site that doesn't work on the iPhone or iPad,
by ZoFreX 15y ago
As someone who has built a fair few restaurant sites, there are lots of reasons.
If a web design agency builds a site that doesn't work on the iPhone or iPad, which are both now considered critical to restaurant marketing, they get to charge extra for creating an iOS specific version, or an app, or whatever. If you create one site that works great on everything, you make less money.
Restaurants are also sometimes run dreadfully. There's a particular type of chef that just cannot delegate, cannot let go of the details. Some of the biggest names are barely breaking even - in recent news the "best restaurant in the world" shut down, having never made a profit!
Then there's communication: People running restaurants are often all over the country, hard to get hold of, it's quite difficult to get decisions made.
On splash screens etc: If the client wants it, they want it. You can try to talk them out of it but at the end of the day if they insist, you gotta build it, and sometimes what they ask for just isn't easily possible without flash (sorry!)
It's a bit unfair to pick on restaurants, to be honest. Pick a random, non-chain business off your high street. How good is their website? How many of them use flash? A lot of low-end websites are still in that quagmire, but the meat of it is that you don't need to visit the website for most of these businesses but for restaurants the web has become critical, so you notice it more.
Lastly, to anyone out there that does make restaurant websites: Push back. Try to explain to your clients why it's not such a great idea to use flash, or intro screens. Try to explain the use-cases etc, and above all show them there is a very good business case for having a good website. My current employer actually specialises in restaurant websites and I'm really, genuinely proud of what we're doing - and our clients love it too. It takes effort and it's risky, but helping your client have the best website possible can pay off.
Edit: Between this article and the recent attack from Cracked, I'm feeling a little under siege, especially as both were fairly light on actual facts. An issue that came up in both:
> This is because restaurants often don't have tools to update the text on their sites—saving and replacing a PDF file of a menu is easier than messing with the code on the site
This is a horrible simplification. In many cases the PDF menu is produced by a design agency, which is certainly a lot more effort than updating text on a website. It's also not hard to code either a PDF uploader or a page text editor or both, but you'll find plenty pick the PDF uploader. If you spent that sort of money on a PDF, you'd want to upload it too! And of course the menus are often very designed and they want that control (which the article does cover on other points)
My question on this issue is: Is a PDF download really so bad? It's not something I personally find particularly intrusive and for a restaurant menu it seems suitable enough.
- encoderer 15y agoAnother reason certainly is a lack of resources (cash) to commit to the project. Sure, an established, profitable restaurant should have no trouble funding a modest, tidy, professionally built site. But the truth is, most restaurants youre visiting aren't "established" and "profitable."
- ZoFreX 15y agoThis is absolutely true and in the current climate not many small businesses (which is really what restaurants fall under, whether they are a tiny mom & pop or internationally renowned they are not typically very large organisations) can spare the cash to make a truly awesome website.
- romansanchez 15y agoWouldn't you agree that building a Flash site is harder, more expensive than a simple HTML/CSS site?
- ZoFreX 15y agoAbsolutely not. You need a designer to design and build the entire thing in one application for the former, and someone to build the PSD, then slice it, write the HTML and CSS... Flash is a much faster workflow, and it's a workflow that more people are good enough at to make a passable website.
- jdminhbg 15y agoThe restaurant website topic comes up frequently, and this is a frequent response. But there are two reasons it's clearly wrong: 1) Restaurants could jam their hours and menu onto a free theme for much less money than they spend getting a bespoke Flash monstrosity and be vastly more usable, yet do the latter anyway. 2) There are lots of cash-strapped small businesses around that don't have as uniformly unusable websites as restaurants. The issue is not money.
- HSO 15y ago