4 ms·
F1's online presence under Liberty Media is a great example of how to do it right. Every race gets same-day highlights on YouTube within hours, along with tons
by dharmab 5y ago
F1's online presence under Liberty Media is a great example of how to do it right. Every race gets same-day highlights on YouTube within hours, along with tons of interview and analysis content. You can be an F1 fan and not spend a penny to watch the entire season. But the premium option to watch full events live is still there, along with merchandising, (quite good) licensed video games, etc. As a result, F1 is growing faster than ever before and is profitable for the first time in years.
- lathiat 5y agoAnd funny because former owner/director Ecclestone seemingly battled against that for so long. Now he's gone, it changed, and they are doing well.
- riffraff 5y agoI'm not sure about that. The Serie A (Italian football/soccer) also puts same-hour highlights on YouTube within hours, but people still use illegal streaming all the time. You lose a lot by not following a sport in real time, especially if such sport is part of your social environment, and likewise you lose a lot if you just see highlights. For an example of a perfect digital play, I think the America's Cup would be it: live streaming, analysis, interviews, replays, highlights. It competes directly with tv streaming, but it can do that because it has a much smaller following.
- quartesixte 5y agoFootball’s drama plays out over the course of the entire match, with the evolution of play happening minute to minute and any small mistake turning into big moments. Highlights take away from that drama.
- quartesixte 5y agoThe nature of F1 lends itself to this highlight model, as you can get 90% of the experience of a race from the 10 minutes of highlights extracted from 1.5hours of racing.