I noticed it a few years ago, too. The fake reviews are glaringly obvious most times. I've seen what sellers do, they'll sell a decent product, something that'

I noticed it a few years ago, too. The fake reviews are glaringly obvious most times. I've seen what sellers do, they'll sell a decent product, something that's like just hairties where nobody is really going to give negative reviews, then they'll add a "colour" to it, except instead of black hair ties, it's a smart watch. Then they'll remove the hairties, and ride on the smart watch now having 2k positive reviews. Here's the actual one I spotted: https://www.amazon.com/Fitness-Tracker-Activity-Waterproof-Smartwatch/dp/B092QGHNR4/ https://www.amazon.com/Fitness-Tracker-Activity-Waterproof-S... Look at the questions, look at the reviews. They were selling a totally different product, then added a 'variation' (of a totally different product). This kinda trash plagues Amazon. I've actually been relying on Reddit for reviews on brands I'm not familiar with. It's sad, in a way, that I have to research products before buying from Amazon. The quickest way I've been able to really validate reviews is to check out all the two and three star reviews. Those avoid the 1 star operator error "I'm too stupid to operate this product, so the product sucks" and the mostly useless or fake 5 star reviews. The 2 and 3 stars actually provide the most useful info about any problems with a product. Those are usually issues that don't even bother me or apply to me.