Amazon's only business is your eyeballs. Their physical and digital e-commerce is a platform to monetize your eyeballs. Prime Videos, eyeballs. FireTV eyeballs.

Amazon's only business is your eyeballs. Their physical and digital e-commerce is a platform to monetize your eyeballs. Prime Videos, eyeballs. FireTV eyeballs. Kindle, eyeballs. The products they directly sell you are basically a loss leader. The real money is in monetizing your eyeballs at some point I'm the shopping journey. The retail and delivery / supply chain part of the business is about ruthless efficiency and delivering against customer expectations. The problems you me too are the hard parts of retail. Amazon is working on them, but not solving those problems well doesn't get in the way of their strategy and ambitions.