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> not about nationalistic pride, it's about control and yet even this explanation contains loaded phrasing suggesting excactly that > Ferrari's pride has alwa

> not about nationalistic pride, it's about control and yet even this explanation contains loaded phrasing suggesting excactly that > Ferrari's pride has always been engines > Nothing says made in Italy more than a Ferrari There is some value in the quality argument, but surely they can check incoming parts? Hand check everything, do the luxury quality thing etc. I think the argument is not that they cannot get their hands on batteries up to their performance standard, rather it is they cannot make "unique, hand-crafted batteries lovingly labored over by the best people in the industry doing nothing but supplying Ferrari and looking back at X years of tradition". And honestly, it just sounds like pride to me (not that pride is always a bad thing). > They live the Apple experience in full. And the Apple experience worked just fine during the Intel MacBook phase. Ferrari could do the same and try to come back with their M1 equivalent for electric driving later.

peoplefromibiza 5y ago
> There is some value in the quality argument, but surely they can check incoming parts? Hand check everything, do the luxury quality thing etc. Absolutely! But branded parts are more valuable for customers (I mean that type of customers). Especially if it's the core of the product and unlike Apple that sells billions of devices, Ferraris are produced in the thousands and there's a waiting list to buy one. > And the Apple experience worked just fine during the Intel MacBook phase. That was the compromise they made to transition to a fully owned pipeline. But as a soon as they were ready to do the switch, they did it. Exactly what Ferrari has done with the SF90 stradale. > "unique, hand-crafted batteries lovingly labored over by the best people in the industry doing nothing but supplying Ferrari and looking back at X years of tradition". And honestly, it just sounds like pride to me (not that pride is always a bad thing). You are absolutely right. Pride is not a bad thing and that's their main selling point. The two things are are not mutually exclusive. I specifically said they are not doing it because they believe Italy is the best place in the World, but because by controlling their core components, they can kepp the "Ferrari pride" (TM by me) alive and consequentially the made in Italy brand something to pay premium prices for. The fact that I, as an Italian and a Ferrari fan think that Ferrari is something to be proud of, is tangential. They are most of all Emiliano Romagnoli, that has more in common with Switzerland and Germany than Italy economically wise, but has the heart of Italian people (and great food). That's what you are buying when you buy a Ferrari, together with the car.

peoplefromibiza 5y ago

> There is some value in the quality argument, but surely they can check incoming parts? Hand check everything, do the luxury quality thing etc. Absolutely! But branded parts are more valuable for customers (I mean that type of customers). Especially if it's the core of the product and unlike Apple that sells billions of devices, Ferraris are produced in the thousands and there's a waiting list to buy one. > And the Apple experience worked just fine during the Intel MacBook phase. That was the compromise they made to transition to a fully owned pipeline. But as a soon as they were ready to do the switch, they did it. Exactly what Ferrari has done with the SF90 stradale. > "unique, hand-crafted batteries lovingly labored over by the best people in the industry doing nothing but supplying Ferrari and looking back at X years of tradition". And honestly, it just sounds like pride to me (not that pride is always a bad thing). You are absolutely right. Pride is not a bad thing and that's their main selling point. The two things are are not mutually exclusive. I specifically said they are not doing it because they believe Italy is the best place in the World, but because by controlling their core components, they can kepp the "Ferrari pride" (TM by me) alive and consequentially the made in Italy brand something to pay premium prices for. The fact that I, as an Italian and a Ferrari fan think that Ferrari is something to be proud of, is tangential. They are most of all Emiliano Romagnoli, that has more in common with Switzerland and Germany than Italy economically wise, but has the heart of Italian people (and great food). That's what you are buying when you buy a Ferrari, together with the car.