> So, just don't do business with those obvious fly-by-night companies who have no established reputation or brand? You're telling people to "just" be rational

> So, just don't do business with those obvious fly-by-night companies who have no established reputation or brand? You're telling people to "just" be rational. Or to not be susceptible to slick marketing gimmicks, or to not be bamboozled by a fast-talking salesman.