4 ms·
As part of my former job I used to follow AMD very closely and I have to say that while maybe misplaced in some ways, she deserves all the praise she gets and t
by cwizou 5y ago
As part of my former job I used to follow AMD very closely and I have to say that while maybe misplaced in some ways, she deserves all the praise she gets and then some.
Some context, when she took over, not only was the CPU division in shambles and the product line not that great, but the internal infighting was terrible between the GPU and the CPU division. Most of it was fuelled by the marketing department taking the GPU side.
Not only did she had to handle this, but soon enough she had part of the company actively working against her to get her removed and replaced. I can't tell you how many times some very senior AMD people would go to the press and bad mouth her, talking about her incompetence (and I'm putting things mildly), and seeding rumors about her near and ineluctable ousting.
Political infighting in a large org is always a thing, but I never noticed anything that publicly overt (at least to the press), prolonged, and acrimonious.
She focused a lot on righting the CPU division and getting the trust of key senior people there and in the end, it paid. During that same period, same people from above were seeding rumors that Ryzen was going to be a bust, and the character attacks went up to 11.
I remember the first Ryzen press event, and you could see a mix of relief and confidence (I would say that prior to that event, she never appeared confident on stage) that came with it during her presentation. At that time she knew that not only she had a good product line for the next few years, but that the coup attempt would die down.
It took some time but those behind the attempts left the company and AMD ended up in a better place.
So yep, her resilience always impressed me and she will never get enough credit for it. AMD's turnaround is obviously not just hers, it's shared with many key people (eg. on Zen, Mike Clark, and Keller who - check for the Anandtech interview in another comment [1] - made the battered and bruised teams believe they actually could).
But she definitely played a large part in it. A bit before Ryzen was released, I remember casually asking one very senior person on the CPU division what he thought about Lisa. He started talking about the fact that sometimes she sets impossible deadlines (which boss doesn't?), but then he paused and reflected a bit and said "but she listens and understands". Coming from that person, that was about as much praise anyone in management could get.
[1] : https://www.anandtech.com/show/16762/an-anandtech-interview-with-jim-keller-laziest-person-at-tesla https://www.anandtech.com/show/16762/an-anandtech-interview-...