I think they take advantage of the usual gap between the quality of dedicated cameras and the quality of displays most people watch the videos on. Here in 2021

I think they take advantage of the usual gap between the quality of dedicated cameras and the quality of displays most people watch the videos on. Here in 2021 with a decent HD screen, the 7D side is plainly better. There's just no contest on dynamic range and color reproduction. On a 2010 monitor? Maybe not so obvious. Jump to :29 and it's stark. The 7D side even seems to have some kind of film filter on it to intentionally make it look "old-fashioned." Same for the 5D Mark 2 comparison. The phone has blown out highlights anywhere there's bright light. Most people in 2021 are looking at these images on small phone screens and whatever sub-HD screen came with their laptop. That's fine until they want to print the memories they want to capture or get a better screen. I thought the photos I took with my 2007 PowerShot were great...until I got a D5600 and a full sRGB screen. The dynamic range and colors were atrocious, but they looked good when my frame of reference ruined color and dynamic range on any image or video. Apple banks on people not thinking about what happens when display technology forges ahead and even entry-level screens reveal the flaws in the computational photography behind all their important memories.