The reason this will happen is NOT because it’s better for the customer (though in some cases it is). If a company is getting a recurring payment they can affo

The reason this will happen is NOT because it’s better for the customer (though in some cases it is). If a company is getting a recurring payment they can afford to spend a lot more acquiring a customer because they can compare that with a yearly / lifetime cost. If you’re selling a one off you can’t justify any more than that in your marketing. It becomes an arms race and the subscription companies win out because they get more money from more customers and ultimately use that to make a better product. It’s happened like that with iPhone apps. Remember when you could buy a gif editing app and it didn’t come with an annual subscription? I miss those days.