I forget where I originally read this, but I heard a suggestion that if you're going to go with a creative misspelling for a company name, only make one spellin

I forget where I originally read this, but I heard a suggestion that if you're going to go with a creative misspelling for a company name, only make one spelling change, not two. So, either double the a (Taazer) or drop the e (Tazr) but don't do both. (Think Digg or Flickr.)