It's more memorable if you say 'Tee Double-Ay Zee Arr'. But it really sounded foreign, and that's a bad thing. When people think something is foreign, they gi

It's more memorable if you say 'Tee Double-Ay Zee Arr'. But it really sounded foreign, and that's a bad thing. When people think something is foreign, they give up -trying- to understand or remember it before they ever start. Oh, and you may have change the domain name, but you didn't bother to update the text on the page.