I enjoyed the article, and I think I agree that most of what's described as gamification is bullshit. Which is a shame, because I think there are areas where it

I enjoyed the article, and I think I agree that most of what's described as gamification is bullshit. Which is a shame, because I think there are areas where it's a genuinely useful, meaningful idea, and those have been drowned out by the tides of PR. In a similar way, the word 'sustainable' -- which could be an extremely useful word -- has been abused into total semantic oblivion (such as the UK government's recently introduced presumption in favour of 'sustainable growth', by which they mean nothing more than 'growth').