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How do you figure? 100% of in-app advertising goes to the split between the ad provider and the developer. Apple doesn't get 1 cent from that (unless the ad com
by sidlls 5y ago
How do you figure? 100% of in-app advertising goes to the split between the ad provider and the developer. Apple doesn't get 1 cent from that (unless the ad comes from Apple, obviously).
- charwalker 5y agoIt's a loop. The ads don't make Apple money but they market games that profit off in app purchases. Apple gets 30% of those purchases so is incentivized to enable these ads and participate in making them more effective like providing metrics.