> Some of my clients are surprised when I tell them that the development of Angry Birds cost $140k... because they physically cannot see where the money has gon

> Some of my clients are surprised when I tell them that the development of Angry Birds cost $140k... because they physically cannot see where the money has gone... They can’t see the dead ends, the prototypes and the endless revisions that got Angry Birds to the point that it became brilliant. This is not an Angry Bird specific problem. The exact same thing applies to any polished software that appears simple and intuitive. A good example is Things by Cultured Code and a permanent trickle of complaints in AppStore reviews that an app that simple must not be costing that much. People just fail to realize that simplicity does not come naturally, it's a fruit of a long, laborious and exhausting process.