Honestly, this should be handled at the browser level. You select in your browser what cookies and information you are willing to share with companies and they

Honestly, this should be handled at the browser level. You select in your browser what cookies and information you are willing to share with companies and they can only take what you give them. Then they can offer incentives to you to justify you giving them more. That would be non-invasive, privacy centered & make the web a better place.