When Facebook does it, "consent to be tracked online". When Apple does it, "customized user experience". I am not a fan of either company, but one sells thousa

When Facebook does it, "consent to be tracked online". When Apple does it, "customized user experience". I am not a fan of either company, but one sells thousand dollar phones to the global 1%, an the other provides services to 2B people, supporting infrastructure through ads. The fact that one of these companies is considered evil and other other "the good guys who care about your data" blows my mind.