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All these different groups your speaking of are called personas. Apple should have each of their personas identified based off their technical prowess, their li
by taylodl 5y ago
All these different groups your speaking of are called personas. Apple should have each of their personas identified based off their technical prowess, their life experiences, health, how they connect for user updates and whatever else may differentiate a group of users from one another and needs to be considered and accounted for.
Once you have that you create a user journey map for each of those personas - in this case they need a user journey map for updating. Your test teams then have to take each persona and run through testing with those constraints and capabilities in mind.
They don't have a high-speed network or are using a cellular network? One or more personas should have accounted for that. Color blind? One or more personas should have accounted for that and there's software available that can make your screen as it appears to those who are colorblind.
These personas should be corporate-wide - these are your customers after all. I would be shocked if Apple isn't doing something like this, but then again, after getting a glimpse at how the sausage is made I've come to the conclusion Big Tech isn't any better at creating and testing software (well, not that much better) than anyone else.
- funcDropShadow 5y agoOf course, these groups are called personas in software engineering circles. I was answering to people who believe diversity will somehow fix all problems of this world. And they do not talk about personas. They talk about minorities, victims and races. Before Apple or any other customer company describes personas, there is an explicit or implicit decision of which personas to consider and which not. But most consumer targeted companies hide which personas they consider and which not.
- rixed 5y ago> They talk about minorities, victims and races. When I mentioned diversity, what I actually had in mind was that all tech workers in California have wifi, and probably find this so normal to connect your phone to wifi that they expect any normal user will do this on a daily basis. I'm not a grandma but I'm a tech worker with a very different life style. Like the person I was replying to's grandma, I have no wifi. Like her, I have to fake it from time to time so that my Android phone will backup photos, accept to download Google drive documents, etc. So the diversity I had in mind is rather a diversity in location and lifestyle.
- taylodl 5y agoThat's what I understood you to mean too. I just added in differently-abled people. I've never seen a persona based off minorities, "victims" (not sure what that means in this context?), or races. It's always been capabilities and life experiences.