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Most marketing departments I've met don't check their ROI. They request budget, spend it on campaign, then make power points to tell the rest of the company tha
by BiteCode_dev 5y ago
Most marketing departments I've met don't check their ROI. They request budget, spend it on campaign, then make power points to tell the rest of the company that they were successful.
- alisonkisk 5y agoThats not Facebook's fault, that ad people lying to product people or product people not caring.
- carbine 5y agoDunno who you’ve worked with but in 2021 that’s patently false. Optimizing Facebook ad performance for ROAS is a precise science. Marketing budgets are heavily scrutinized and hard to defend precisely because of dismissive attitudes like this, so you better believe most marketers are working their tails off to measure and deliver ROI.