2 ms·
That’s an interesting point. Ive seen CPMs rising, almost like people were spending more, but wasn’t sure why that may be. Also the article missed a few big po
by xivzgrev 5y ago
That’s an interesting point. Ive seen CPMs rising, almost like people were spending more, but wasn’t sure why that may be.
Also the article missed a few big points.
1) There’s really not much you can do in diversifying your channel mix - this change affects any paid platform.
2) what you can do is spend more on Android, which hasn’t (yet) lost the tracking
3) Facebook is working on work arounds, like a conversion API, where the data is matched on hashed PII. Other platforms without that rich, accurate PII will struggle a bit more.