You don't think he would have a little fun with the "leveling up" concept? Have you seen this video? http://blip.tv/business-of-software/patrick-mckenzie-marke

You don't think he would have a little fun with the "leveling up" concept? Have you seen this video? http://blip.tv/business-of-software/patrick-mckenzie-marketing-to-minorities-4951666 http://blip.tv/business-of-software/patrick-mckenzie-marketi...