4 ms·

Increase Conversions with Call-to-Action Buttons

62 points by blakeperdue 15y ago

metachris 15y ago
Beautiful themes: - http://pixify.com/blog/increase-conversions-with-call-to-action-buttons/#demo http://pixify.com/blog/increase-conversions-with-call-to-act... (Call to Action) - http://pixify.com/blog/use-os-x-lion-to-improve-your-ui/#demo http://pixify.com/blog/use-os-x-lion-to-improve-your-ui/#dem... (OSX Lion Theme) - http://pixify.com/blog/use-google-plus-to-improve-your-ui/#demo http://pixify.com/blog/use-google-plus-to-improve-your-ui/#d... (Google Theme)
Udo 15y ago
Nice, but when I see something that's labeled "Only 3.5 MB" or worse "Only $29.99" I'm actually less likely to click a given button. This is probably because this kind of language gives me doubts about the intentions of the site owner, since it's marketing speak. And it challenges the viewer's brain to think twice about whether the price tag actually deserves the label "Only". A better alternative would be to just present the facts and leave the hyperbole out entirely.
- chaz 15y ago
  The best alternative is to A/B test it with and without that type of messaging to see if it works for your users/customers or not.
danso 15y ago
Great guide, but I wonder what is the authors' philosophy on rendering in plain anchor tags the call-to-action to follow them on Twitter/sign up for email? http://imgur.com/BXIxG http://imgur.com/BXIxG Is it to differentiate it from the visually-distracting call-to-action buttons? I suppose a follow on Twitter/email is less important than an actual download
- kristofferR 15y ago
  The purpose is call-to-action buttons is to visually guide the visitor into doing the main what you want him/her to do (the action). By giving the visior multiple prominent call-to-actions, you're essensially destroying the effect of the CTA buttons, which is to guide the visitor into doing the one thing you want him to do. He won't know what you really want him to do and may not do anything at all since he's confused over what button he should click on. With too many call-to-action buttons they're essensially degraded to just being big buttons.
  - blakeperdue 15y ago
    I agree, I rarely see more than two large CTAs on a page. Usually it's just one large CTA with smaller CTAs sprinkled on various parts of the page.
- blakeperdue 15y ago
  You are right: to give more prominence to the content as opposed to the callouts (follow us, and give us your email).
- michaelschade 15y ago
  They're using large buttons in the post contents above their Twitter/email blurb (and do so in previous posts), so yet another large button saying "Follow us on Twitter" would just get lost in the mix. So, in this case, a smaller link with a nice yellow box around it is likely a better call to action as it's different from the rest of the content.
rokhayakebe 15y ago
Hi Blake, any chances we get into the beta?
patio11 15y ago
Ooh those are sexy. I think I just found some new A/B tests.
desigooner 15y ago
Those look nice. As far as CTA buttons are concerned, I think this Smashing Magazine article is a good resource: http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/ http://www.smashingmagazine.com/2009/10/13/call-to-action-bu...

62 points by blakeperdue 15y ago

Beautiful themes: - http://pixify.com/blog/increase-conversions-with-call-to-action-buttons/#demo http://pixify.com/blog/increase-conversions-with-call-to-act... (Call to Action) - http://pixify.com/blog/use-os-x-lion-to-improve-your-ui/#demo http://pixify.com/blog/use-os-x-lion-to-improve-your-ui/#dem... (OSX Lion Theme) - http://pixify.com/blog/use-google-plus-to-improve-your-ui/#demo http://pixify.com/blog/use-google-plus-to-improve-your-ui/#d... (Google Theme)

Udo 15y ago

Nice, but when I see something that's labeled "Only 3.5 MB" or worse "Only $29.99" I'm actually less likely to click a given button. This is probably because this kind of language gives me doubts about the intentions of the site owner, since it's marketing speak. And it challenges the viewer's brain to think twice about whether the price tag actually deserves the label "Only". A better alternative would be to just present the facts and leave the hyperbole out entirely.

chaz 15y ago
The best alternative is to A/B test it with and without that type of messaging to see if it works for your users/customers or not.

danso 15y ago

Great guide, but I wonder what is the authors' philosophy on rendering in plain anchor tags the call-to-action to follow them on Twitter/sign up for email? http://imgur.com/BXIxG http://imgur.com/BXIxG Is it to differentiate it from the visually-distracting call-to-action buttons? I suppose a follow on Twitter/email is less important than an actual download

kristofferR 15y ago
The purpose is call-to-action buttons is to visually guide the visitor into doing the main what you want him/her to do (the action). By giving the visior multiple prominent call-to-actions, you're essensially destroying the effect of the CTA buttons, which is to guide the visitor into doing the one thing you want him to do. He won't know what you really want him to do and may not do anything at all since he's confused over what button he should click on. With too many call-to-action buttons they're essensially degraded to just being big buttons.
- blakeperdue 15y ago
  I agree, I rarely see more than two large CTAs on a page. Usually it's just one large CTA with smaller CTAs sprinkled on various parts of the page.
blakeperdue 15y ago
You are right: to give more prominence to the content as opposed to the callouts (follow us, and give us your email).
michaelschade 15y ago
They're using large buttons in the post contents above their Twitter/email blurb (and do so in previous posts), so yet another large button saying "Follow us on Twitter" would just get lost in the mix. So, in this case, a smaller link with a nice yellow box around it is likely a better call to action as it's different from the rest of the content.

rokhayakebe 15y ago

Hi Blake, any chances we get into the beta?

patio11 15y ago

Ooh those are sexy. I think I just found some new A/B tests.

desigooner 15y ago

Those look nice. As far as CTA buttons are concerned, I think this Smashing Magazine article is a good resource: http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/ http://www.smashingmagazine.com/2009/10/13/call-to-action-bu...