Honestly they're doing the right thing with buying the likes of Instagram and WhatsApp and keeping them at arms length rather than slathering them in Facebook i

Honestly they're doing the right thing with buying the likes of Instagram and WhatsApp and keeping them at arms length rather than slathering them in Facebook integrations and branding, which is something Yahoo in particular never learned and IMO was a big factor in them accidentally suffocating Flickr and tumblr. Of course the Apple provoked porn ban was the final nail in the coffin for tumblr but the direction was clear well before that