It drives clicks for lazy journalists. Although, it’s worth noting that part of Elon/Tesla’s approach to marketing is to not pay for advertising, and rely quit

It drives clicks for lazy journalists. Although, it’s worth noting that part of Elon/Tesla’s approach to marketing is to not pay for advertising, and rely quite significantly on social media - with Elon’s sometimes controversial Twitter central to that. One might posit that they have made themselves into the click-worthy meme company that the media now exploit?