Wait, you don't build an X culture by creating an X department staffed with people whose sole job is to do X. If you are serious about X, you do indeed need an

Wait, you don't build an X culture by creating an X department staffed with people whose sole job is to do X. If you are serious about X, you do indeed need an X culture, but you get that by making it everyone's job to do X. Creating an X department staffed with X people will have the exact opposite outcome.