Google's primary strategy is to build a relationship with you, learn everything about you while you interact with them, and be paid to tell you about stuff they

Google's primary strategy is to build a relationship with you, learn everything about you while you interact with them, and be paid to tell you about stuff they think you would be interested in while you use their services. It is when you capture information across multiple contexts without a user relationship or user consent that Apple decided they needed to step in. Google's reaction to Apple changes is to move tactically to get users to log in for more base services. Facebook's reaction has been significantly less composed.