Using American households as an example, most young people growing up aren't reading the ingredients labels on the back of the product. Even so, there's plenty

Using American households as an example, most young people growing up aren't reading the ingredients labels on the back of the product. Even so, there's plenty of unlabeled items that people are consuming. For example, only a small number of people are aware fish juice is an ingredient in many beers. https://www.nationalgeographic.com/culture/article/guinness-fish-bladders-and-4-other-animal-secrets-in-your-food https://www.nationalgeographic.com/culture/article/guinness-...