"The first building block of this new architecture is something called the Decentralized Social Networking Protocol (DSNP), which developers can use to build so

"The first building block of this new architecture is something called the Decentralized Social Networking Protocol (DSNP), which developers can use to build social apps and services. Instead of creating value by hoarding personal data, social apps would compete based on the value of the service they provide users. " There are only four "social apps" that people value - finding content that they want to see, seeing said content, finding people who they want to communicate with, and communicating with said people. Everything else is a cost imposed on people in return for providing those services.