> The business is to make store owners believe that they are getting exposure, not to actually give them sales. To be scrupulously fair, the business is to mak

> The business is to make store owners believe that they are getting exposure, not to actually give them sales. To be scrupulously fair, the business is to make store owners believe that they are getting exposure, regardless of whether they actually get sales. Much like snake oil salemen, it's prefectly fine (nice, even) if the patient improves; that just means a chance to sell them more and 'better' snake oil ("brand maintainence", I think they call it) later.