Even better than this, large sites have found they actually made more from non-targeted ads [1]. Same for the NYT - revenue continued growing after turning off

Even better than this, large sites have found they actually made more from non-targeted ads [1]. Same for the NYT - revenue continued growing after turning off ad exchanges for European visitors [2]. There's also the question around whether the levels of fraud mean companies buying targeted ads are ever getting what they paid for [3] - Uber cut $120m of $150m ad spend without any impact on installs (which is what they were trying to drive) [1] https://www.theregister.com/2020/07/03/stop_tracking_increase_revenue_effectiveness/ https://www.theregister.com/2020/07/03/stop_tracking_increas... [2] https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut-off-ad-exchanges-europe-ad-revenue/ https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut... [3] https://indica.medium.com/how-uber-discovered-that-80-of-its-ads-were-useless-bb4d96ee46c8 https://indica.medium.com/how-uber-discovered-that-80-of-its...