I would argue that Apple is one of the companies with enough money to do WTF they want to do. So, as you point out, they ARE doing what they want to do and hop

I would argue that Apple is one of the companies with enough money to do WTF they want to do. So, as you point out, they ARE doing what they want to do and hope people take words over actions. The key will be if they have hiring problems as they're not going to have marketplace problems.